A magazine spread with black and white photos and handwritten notes. The left page features a woman with short hair wearing a large, round hat and a strapless dress with feather details. The right page shows an advertisement for Fugazzi Angel Dust fragrance, with a black bottle emitting smoke and a note about the launch event.

FUGAZZi— PERFUME’S CAMPAIGN AND LaUNCH EVENT FOR NUMÉRO NETHERLANDS

Role: creative direction and event production
I directed and produced the editorial campaign—spanning photography and a cinematic short—and translated it into an immersive launch event, transforming Fugazzi Amsterdam store into a living editorial installation. By aligning Fugazzi’s daring olfactory identity with Numéro Netherlands’ visual language, I shaped a multi-layered 360° creative universe that drove strong organic engagement and a successful global fragrance launch.

Black and white photo of two women having breakfast at a hotel, one smiling and the other drinking from a cup, with a table set with tea, a handbag, and a three-tier serving tray, taken at Pillow Hotel, Amsterdam.

Tiffany & Co. — Breakfast with Tiffany’s
for Numéro netherlands

Role: Producer
Location: Pillow Hotel
I curated and produced an intimate breakfast event in Amsterdam, bringing together friends of the house and local creatives. From creative direction to full production, I ensured strategic alignment between Tiffany & Co.’s brand values and Numéro Netherlands’ editorial audience, translating the brand’s timeless elegance into a contemporary, story-driven experience.

A photo album page featuring two black and white photographs. The left photo shows a table setting with glasses, an open book, and decorative plants. The right photo is a portrait of a woman with braided hair wearing a black leather outfit and gloves, striking a pose. There is handwriting on the page indicating the celebration of 100 years of Cartier's Trinity collection and Numéro Netherlands' 10th issue.

Cartier — Trinity Celebration & Editorial for Numéro Netherlands

Role: Creative Direction, Ambassador Selection, Event Production
Location: Taiko, Amsterdam
I conceived and produced a 360° editorial and experiential activation in Amsterdam celebrating 100 years of Cartier’s Trinity collection and Numéro Netherlands’ 10th issue. From ambassador curation across art, dance, and fashion to a refined cocktail at the Cartier boutique and an intimate dinner at TAIKO, I translated Cartier’s heritage into a contemporary, culture-driven narrative—strengthening the brand’s positioning within the luxury cultural landscape.

Black and white photograph of two women wearing sunglasses, inside an exhibition or store. One woman has dreadlocks and a jacket, the other has long hair and braided hair. A poster of a woman's face wearing sunglasses is visible in the background. The photograph is taped to a binder with handwritten text at the bottom, celebrating the launch of limited-edition sunglasses for Numero Netherlands' 10th print issue, 'Frenzy,' and a note in the top right corner says 'creative direction & event production.'

polette — campaign & event for Numéro Netherlands

Role: Creative Direction & Event Production
I creatively directed the campaign editorial and film for the Numéro NL x polette limited-edition sunglasses launched for Numéro Netherlands’ 10th print issue Frenzy. Alongside the visual narrative, I conceptualized and produced the launch event, featuring a surprise performance by Keta Minaj, interactive try-on activations, and custom cocktails in collaboration with Roku Gin—ensuring a seamless connection between product, experience, and media strategy that generated strong organic reach and excitement around the sunnies.

Black and white photograph of a group of people seated around a table with wine bottles and glasses, seen through a window with 'event production' written on a sign. The scene appears to be a meeting or gathering indoors.
A group of people practicing yoga in a dark studio with a high ceiling, spotlights, and yoga mats, seen through a window with paper notes taped to the edges, with text indicating the launch of Número Netherlands' first wellness event in Amsterdam.

Power of the flow — yoga event for Numéro netherlands

Role: Event Production
location: W Amsterdam
I conceived and produced Numéro Netherlands’ first wellness-focused experience, launching the brand into the lifestyle space with an intimate yoga event at W Amsterdam. From casting yoga teacher Angèle Dubois and shaping the visual world to securing partnerships with Manduka and Cafecito, I ensured a cohesive, content-driven experience that expanded Numéro NL’s community and opened new brand verticals in wellness and lifestyle.

Parajumpers — boat event with activations for Numéro Netherlands

Role: Event Production
To celebrate Parajumpers’ 20th anniversary and introduction to Amsterdam, I produced an immersive, editorial-driven experience at sea, translating the brand’s rescue and exploration DNA into a multisensory narrative. From transforming the boat into a metaphorical rescue vessel and integrating signature brand elements to directing guest engagement, sensory curation, and visual capture, I shaped a distinctive launch moment that strengthened Parajumpers’ cultural positioning in the city.

Across my career, I’ve contributed to campaigns for leading brands, including:

Dr. Martens

YouTube

Ray Ban

Zalando

Guess & guess jeans

Valentino Beauty

Warner bros

L’Oreal

charlotte tilbury

samsung

Across content, talent, and creative production.

  • Holland next top model

  • Sama' Abdulhadi x numéro netherlands

  • Alejandro Zwartendijk x louboutin

  • shay latukolan x numéro netherlands

  • A man in a white tank top is holding a young boy's face, covering one eye with his hand and pushing the boy's face into his palm, creating an illusion of the boy's face being part of the man's chest.

    Mubi x numéro netherlands

  • Numéro Netherlands print editorial

  • swarovski x numéro netherlands

  • A black and white photo of a young man standing on a city street, posing in front of a flower bed, wearing a fur-collared coat and shiny shoes.

    Alejandro Zwartendijk x Armani

  • Woman with curly black hair, wearing fishnet stockings, high heels, and a black leather jacket, sitting on a white floor against a light gray wall, with part of the image obscured by a dark area.

    Samsoe&samsoe x numéro netherlands

  • Dr.Martens x numéro Netherlands

  • Two women with sunglasses standing under an urban overpass, one with dreadlocks and green hoodie, the other with long braided hair and black jacket.

    polette x numéro Netherlands

  • A woman lying on a patterned carpet with arms stretched above her head, wearing a black mesh top, black leather skirt, and black gloves, with dark hair and bold makeup.

    Lilly Palmer x Numéro Netherlands

  • A woman wearing black lingerie and blue high-heeled thigh-high boots standing in an office with a white background. There is a cluttered desk with books, a phone, a glass of dark liquid, and writing utensils. A cowhide-patterned tote bag and a stack of magazines are on the floor.

    Louboutin x numéro netherlands

  • Cover of a music album titled 'Music Número' featuring a close-up image of a man's face with dark, curly lines across it, against a dark background.

    Sega bodega x numéro netherlands

  • Calvin Klein x numéro netherlands

  • Egonlab x numéro netherlands